Kingfisher x The King Jason
Some projects are planned. Others evolve. And then there are the rare ones that feel like they quietly shape what comes next before you fully realise it.
In April 2026, I returned to Paphos, Cyprus, alongside Katrina Morgan for a collaboration with The King Jason Paphos, an adults-only luxury hotel that has become known for its calm atmosphere, refined design, and understated approach to hospitality.
Above - Katrina & Ross enjoying a sunset evening at the Pico Restaurant for Ross' Birthday, King Jason, April 2026
This wasn’t just a shoot. It was a return campaign. A continuation of a creative relationship that had already begun to form previously, but this time with more clarity, more intention, and a stronger sense of direction behind every decision.
From the moment we arrived, the experience felt collaborative in the truest sense. Working with the hotel team didn’t feel transactional, it felt shared. There was a genuine openness to the creative process, and a willingness to build something together rather than simply host it.
That energy makes a difference. It changes how you work, how you see, and ultimately what you create.
Across the stay, we built content that reflected both sides of the experience, fashion and hospitality, without forcing a separation between the two. The clothing, the environment, the movement, the light… everything became part of the same conversation.
Katrina brought a new dynamic to the project as a model, and that shift alone opened up a different rhythm to the work. It’s always interesting how much a single change in energy can influence the entire direction of a shoot.
Outside of the creative work itself, what stood out most was the level of hospitality. It wasn’t loud or performative. It was considered. Consistent. Intentional in the smallest details.
Even the food became part of the pace of the trip — something that grounded the long days and late shoots rather than pulling us away from them. That balance is something you don’t forget.
Over the months leading up to this trip and weeks after, a significant amount of work went into planning, shaping ideas, and refining proposals, a lengthy process to be shared with the relevant decision-makers.
What this represents goes beyond a single collaboration.
There are ongoing conversations around future projects that could potentially build a bridge between the UK and Cypriot fashion industries, connecting editorial production, luxury hospitality, and destination-based creative work in a more structured way.
It’s still early stages, But the foundations feel strong, and more importantly, aligned.
For me, this trip wasn’t about delivering a final outcome. It was about recognising when something has the potential to become longer-term, when a single project starts to feel like the beginning of a wider family.
And this felt like one of those moments.